Unconventional Advertising Production
The study called BRAND sense has made the clear correlation, between the number of senses a brand stimulates and its’ price, visible. The more senses a brand “touches”, the more valuable it is perceived to be (right foto).
Furthermore, “sensory loyalty” is the supreme level that a brand may reach. The operating system of Apple, for example, has been able to achieve a very strong bond between the consumer and the product (left foto).
Foto: Simetrie & gandire senzoriala.
The MVcom offer covers a complex communication mix in the unconventional advertising and multi-sensorial publicity area. Because technical advertising support is taken care of exclusively "in house", the need for an advertising production workshop is evident.
The MVcom advertising production workshop takes care of printing on a vast palette of surfaces, like:
- Front-lit
- Back-lit
- Mesh
- Sticker
- Canvas
- White-back
- Blue-back
- Block-out
- Flag
- Floor graphics
The features that especially bring out the MVcom advertising products are linked to their possibility of stimulating the "false-touch" sense. On certain visuals there can be added (glued) semi-hulls or pieces out of light molted materials which will communicate the impression of volume/3D space.
If one of the leading principles of our activity here at MVcom is the multi-sensorial approach of the consumer and if our field of work is the one reserved for unconventional advertising communication, then our special advertising production workshop supports not only visual communication but also "false-touch" communication.
Mobile outdoor for MVcom-MAXI and MVcom-VELO and, of course, advertising gadgets in the category of MVcom-SCENT will be produced, decorated and maintained at an extremely fast rate. In the case of campaigns which will require the use of MVcom-SHOW kits, advertising production will be produced and installed more easily because support materials can be of various kinds.
Regarding our price policy, financial advantage evidently comes to those clients which directly contract advertising production in the frame of full service campaigns.
