Bluetooth communication

Advertising communication on the mobile phone is more a marketing tendency, because the phone is more than a communication device, it has become an excellent gadget for downloading the last hits, games, ring-tones, etc; reason for which 30% of consumers have a new mobile phone with sophisticated options.

Because of it's characteristics (high data transfer and low energy costs, being able to operate from distances of 500 meters) Bluetooth technology facilitates advertising communication on the mobile phone, even more because:

• the infiltration rate for mobile phone services is of 68.8%;
• 70% of new mobile phones that are sold have Bluetooth technology;
• According to experts the selling rate of mobile phones equipped with Bluetooth technology is rising, a rise of 106% being expected
• consumers react immediately to the advertising message because the mobile phone represents a convenient response channel (according to statistics 12% of the target reacts to advertising by mobile phone, 7% to advertising by television and only 6% to advertising by radio)

In this context, an advertising Bluetooth campaign can be either a part of the general advertising campaign, either the general advertising campaign itself, directed towards stimulating the sales and promoting the brand