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14/05/2010 - Personalized Communication – among the success requirements for a mobile phone advertising campaign – case study

Personalized communication, a different approach and the discovery of new opportunities offered by the development and frequent use of smart phones, the internet and social platforms are all factors which may determine the success of a mobile marketing campaign, according to a study carried out by Unlock.

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13/05/2010 - Marketing activities via mobile phone represent a profit opportunity for advertisers

Marketing activities via mobile phone represent a profit opportunity for advertisers who wish to interact with their clients, emphasizing, at the same time, the advantage of having low costs and guaranteed feedback, according to experts who attended the Mobile Marketing Conference. 

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04/05/2010 - Outdoor Advertising Persuades

The main outdoor providers united their efforts in order to elaborate a study dedicated to this environment. The study shows that 84% of the interviewees have a positive attitude towards street advertising, considering that advertising billboards are useful and are there too “keep one informed”.

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Unconventional Communication Tools

» MVcom MAXI

MVcom-MAXI: is an advertising communication vehicle that offers flexibility, can cover a large area or a specific target, attracts the consumer’s attention and isn’t clouded by other ads, being completely dedicated to the client’s advertising message.
» details about mobile audio billboard unit

» MVcom CLASSIC

Created for advertising campaigns that take place in crowded areas, the mini mobile audio billboard – MVcom-CLASSIC – attracts the consumer’s attention, is good for direct impact and attracts the consumer’s interest for the advertisement;
» details about mini mobile audio billboard


» MVcom VELO

Archaic vehicle, the bicycle can be an excellent communication channel, transmitting the message of the campaign where it is needed
» details about the advertising bicycle

» MVcom SHOW

Can be the key support for any event, in any city in the country, and it can bring a boost of value to the promoted brands.
» details about advertising show kit

» MVcom SCENT

The use of smell in an advertising campaign is first greeted by “reaction”. The message will surely be received because of the unusual communication method.
» details about odorous advertising methods

» MVcom TACTILE

The world of communication is constantly changing. Interaction has become one of it’s main catalysts. The concept of interaction has forced us to re-think all types of communication, evaluating and projecting them for consumers which are more and more demanding.
» details about tactile advertising

» MVcom BLUETOOTH

Is a gadget that allows receiving and sending advertising materials on your mobile phone (clips, logos, wallpapers) using wireless technology, a device that has already gotten success.
» details  about bluetooth advertising

 

» MVcom-QR

MVcom-QR is a Cross Media service that uses media support and also QR codes technology from Motion Vision Communication as the actual trend shows an increase of their use in advertising.

» about QR advertising


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