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14/05/2010 - Personalized Communication – among the success requirements for a mobile phone advertising campaign – case study

Personalized communication, a different approach and the discovery of new opportunities offered by the development and frequent use of smart phones, the internet and social platforms are all factors which may determine the success of a mobile marketing campaign, according to a study carried out by Unlock.

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13/05/2010 - Marketing activities via mobile phone represent a profit opportunity for advertisers

Marketing activities via mobile phone represent a profit opportunity for advertisers who wish to interact with their clients, emphasizing, at the same time, the advantage of having low costs and guaranteed feedback, according to experts who attended the Mobile Marketing Conference. 

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04/05/2010 - Outdoor Advertising Persuades

The main outdoor providers united their efforts in order to elaborate a study dedicated to this environment. The study shows that 84% of the interviewees have a positive attitude towards street advertising, considering that advertising billboards are useful and are there too “keep one informed”.

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MVcom-MAXI

MVcom-MAXI is the name of the mobile audio billboard unit, linked to the internet, always monitored by GPS and with a generous exposure area of 2X12 square meters. It’s mobility and generous exposure area allow it to be included in various types of campaigns. Such a mobile audio billboard fleet can easily be directed and monitored in a certain area by an operator, can follow a caravan that offers related visuals (offering a "comic-book" effect), or it can move independently in a required time schedule.

Main advantages:

  • flexible time and target areas assure the satisfaction of the client’s demands
  • assures frequent exposure of the advertising message which encourages targets to form an opinion about the product or service that is promoted
  • audio support sustains the visual support which leads to maximum efficiency – the mix of visual and audio make the message easier to remember
  • once the message is memorized, the target needs a single component (audio or visual) in order to remember it
  • mobility assures the coverage of a large area
  • acquires the target’s attention by going towards it – motion and audio support sustain the target’s attention towards the message transmitted by the mobile audio billboard unit
  • it can be adapted to the client’s needs – mvcom maxi units can transmit the advertising message in any city in the country regardless of the number of units required and time.

The conclusion that surfaces as undeniable, regarding the qualities of this support, is that the budgets for MV.com-MAXI campaigns will be, efficiently spent generating MAXImum effects.

Applications

THE PERSONALISED MOBILE AUDIO BILLBOARD - also the back and side frames of the billboard can contain important messages for the target.

 

Full branding

  • for a stronger visual effect , the whole unit can be decorated with your brand or message
  • even more, for a little advertising “boost”, branding can even extend over the unit’s limits, by setting up elements or symbols that are meaningful for the campaign

Other applications

  • starting from the 3 elements of the mobile audio billboard system MV.com-MAXI: visual, audio and motion support, numerous changes can be made in order to satisfy every campaign’s needs
  • if the type of the campaign allows and needs it, one of the elements can be removed (mobility, audio support)
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