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14/05/2010 - Personalized Communication – among the success requirements for a mobile phone advertising campaign – case study

Personalized communication, a different approach and the discovery of new opportunities offered by the development and frequent use of smart phones, the internet and social platforms are all factors which may determine the success of a mobile marketing campaign, according to a study carried out by Unlock.

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13/05/2010 - Marketing activities via mobile phone represent a profit opportunity for advertisers

Marketing activities via mobile phone represent a profit opportunity for advertisers who wish to interact with their clients, emphasizing, at the same time, the advantage of having low costs and guaranteed feedback, according to experts who attended the Mobile Marketing Conference. 

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04/05/2010 - Outdoor Advertising Persuades

The main outdoor providers united their efforts in order to elaborate a study dedicated to this environment. The study shows that 84% of the interviewees have a positive attitude towards street advertising, considering that advertising billboards are useful and are there too “keep one informed”.

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MVcom-PLAYGROUND - Outdoor Advertising

Playing has always had a special place when it comes to children’s development.

For any child, the play-area represents a fantastic universe, and this is the reason for which he/she will manifest his preference for elements existing in the proximity of the play-space, even more if these differ from the surrounding environment by shape, color, etc.

For any child, the play-area represents a fantastic universe, and this is the reason for which he/she will manifest his preference for elements existing in the proximity of the play-space, even more if these differ from the surrounding environment by shape, color, etc.

The reasons for which children prefer play-areas include: the organized environment, the safety feeling and the chance to develop social relationships with other children.

Play areas represent an excellent communication channel, in which children’s articles can be promoted.

Using the space in which children play assures directed communication generating a positive attitude in the children’s watchers, even more because the space assures safety.

Our proposal contains:

  • renting play areas in parks in Bucharest;
  • the administration of exposure areas in order to decorate them with the client’s brand;
  • organization for mini-events, mini-shows with mascots as well as testing sessions dedicated to your brand

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