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14/05/2010 - Personalized Communication – among the success requirements for a mobile phone advertising campaign – case study

Personalized communication, a different approach and the discovery of new opportunities offered by the development and frequent use of smart phones, the internet and social platforms are all factors which may determine the success of a mobile marketing campaign, according to a study carried out by Unlock.

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13/05/2010 - Marketing activities via mobile phone represent a profit opportunity for advertisers

Marketing activities via mobile phone represent a profit opportunity for advertisers who wish to interact with their clients, emphasizing, at the same time, the advantage of having low costs and guaranteed feedback, according to experts who attended the Mobile Marketing Conference. 

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04/05/2010 - Outdoor Advertising Persuades

The main outdoor providers united their efforts in order to elaborate a study dedicated to this environment. The study shows that 84% of the interviewees have a positive attitude towards street advertising, considering that advertising billboards are useful and are there too “keep one informed”.

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MVcom VELO

Archaic vehicle, the bicycle can be an excellent communication channel, transmitting the message of the campaign where it is needed.

MVcom-VELO transmits the message of the campaign in crowded areas, but even more, because of the easiness of movement, it can transmit the advertising message in places that vary by density, space and distance (parks, traffic) without restrictions.

As an ecological communication vehicle, it sustains the rhythm of advertising communication eliminating the risk of routine for it’s promoter/operator.

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