MVcom-QR is a Cross Media service that uses media support and also QR codes technology from Motion Vision Communication as the actual trend shows an increase of their use in advertising.

QR codes or, in their original name, Quick Response Codes, are two-dimensional or matrix barcodes which have been developed since 1994 in order to mark different auto parts as to facilitate work in the assembly line. They have been implemented with this first purpose and primary used by the giant auto Toyota, by one of its’ subordinate companies – Denso-Wave.

Initially, they were requested by the need of scanning already marked elements, at high speeds. It is easy to understand that such a possibility brought a major optimization to the flow of car pieces on Toyota’s assembly lines.

These two-dimensional codes have been conceived in order to be read by corresponding scanners or by mobile phone cameras. Due to this last detail QR codes have become very popular because they can be used for displaying text on mobile phones, opening web pages, e-mail platforms or sending SMS messages.

QR codes that display messages or redirect towards web pages are presently in trend in the print industry (newspapers, magazines, etc). QR advertising has therefore enjoyed an unprecedented growth. It is all made even easier by the fact that many mobile phones like Android, Nokia and Blackberry come on the market with preinstalled QR code readers. Actually, the needed softs for reading QR codes are available for most of the phones on the market today.

Furthermore, Kaywa Reader is a good option that covers a wide palette of phones. Kaywa offers the extra possibility of generating on demand personal QR codes, free of charge.

As MVcom-QR implies the use of QR codes with mobile outdoor such as MVcom-MAXI or VELO, an ideal vehicle for a “call to action” type of campaign is therefore realized. The target audience will be directed with a minimum of effort towards a mobi-site from which accessing the campaign platform will be possible. For this type of campaigns MVcom-QR is a real shortcut.

If we speak about campaigns that have as goal increasing the capacity of a message for being recalled in order to effect long term influence on the behavior of the consumer, the fact that MVcom-QR implies at least three media vehicles (mobile outdoor, internet, mobile phone) becomes relevant. So,  grows the probability that the target audience would be repeatedly exposed to the message, as this message comes via three different channels.

Recent information regarding public availability towards QR codes can be found here