Odorous communication

Smell is an essential component in our coherent evolution. Regardless of this, until now there have been only shy attempts of using smell as an advertising method, although the advantage of using aromas in advertising is given by the nature of the stimulant itself:

• we all sense the same smell of orange, rose, etc...
• we smell something... we're happy, we smell something... we're sad... because odorous stimulants trigger our emotional centers
• smell has assured itself an important spot in every level of our lives, from top to bottom; recognizing an aroma determines the need to identify and understand the source
• smell has become an element that assures coherency: we associate smells with people, events, etc; it's an anchor for surfacing memories, recognizing people, places, etc.
• most people try to find a perfume that matches their personality, therefore smell has become an important social factor
• an odorous stimulant can lead to a sure and undeniable acknowledgement of a product/person, regardless of other surrounding elements, and allows the target to form an opinion before "meeting" the source
• unlike other senses smell is instantaneous and unlimited, we can smell something we've never smelled before, something our evolution hasn't prepared us for

Considering the above mentioned, odorous advertising services have all the chances to reach a numerous public.

Smell is one of the most unexpected and unconventional ways of approaching the consumer